Creation of a culinary platform with premium member area

Our client had built a real community around her passion for cooking, but only via her Facebook page. No website, no email address, no tool to manage her content. She was entirely dependent on a social network that didn't belong to her.

She contacted us with three very concrete needs:

1. Having her own online space. A real cooking blog in her image, where she can share her recipes, tips, and categories, with a simple administration tool she can use daily on her own.
2. Monetizing her content. She wanted to offer a paid subscriber area, with access to exclusive recipes, videos, and weekly menus, without depending on a third-party platform.
3. Retaining her community long-term. With a newsletter she could control herself, without extra tools or technical help.

Our approach was simple: build a single centralized tool that does everything, designed for a user, not a developer.

A blog and administration tool made for her

We designed her site from scratch: a fast, aesthetic, and SEO-friendly cooking blog. Behind it, a custom dashboard allows her to publish recipes, manage categories, and update photos in a few intuitive clicks. Her site loads instantly, directly impacting her visibility (+120% Google impressions in 3 months).

A subscriber area generating stable income

We integrated a monthly subscription system directly into her site (via Stripe). Now, her exclusive recipes, videos, and weekly meal plans are only accessible to paid members automatically. Her subscribers manage their own accounts (pause, cancellation), saving her from email back-and-forth.

Her newsletter, integrated in the same place

No more juggling tools. From her dashboard, she writes and sends her newsletter directly, with her latest recipes pre-imported in one click. Her subscriber list, segmented by dietary preferences (Vegan, Gluten-Free), is managed in the same place as her site and paid members.